If you’re looking for Texas Tech apparel, text books, or anything related to Texas Tech for that matter, Lubbock’s own Red & Black College Bookstore is the “Student’s choice” and that means you’re in the right place. With two Lubbock locations to serve you, we make it easy for you to get your books, game-day t-shirts and more. If you don't feel like coming in to the store to get your apparel, don't! Just click this link right here, and you can buy those Texas Tech accessories that you've wanted for months now right from your own home in your underwear (just don't tell us you're in your underwear, we don't want to know).

As Texas Tech’s only Alumni Owned and Operated Bookstore, we know what it means to be a Red Raider. We know the truth about your classes, your professors, and we know what college is really about. You’ve never been in a college bookstore atmosphere like this before. If you’re over 21, come in during every home game, buybacks and the first 2-3 weeks of each semester for a FREE beer and/or margarita (don’t forget your ID). We won’t even make you buy anything from the store!

Come into either location(6th & University across from Jones Stadium or 19th & Brownfield"Double T's old location") December 7th - December 14th for the most money back for your books in town guaranteed, a free T-shirt for the first 1000, and FREE BEER AND MARGARITAS with 21 or over drivers license.

At Red & Black College Bookstore, we buy your books EVERY DAY, so when you need extra cash, and don’t feel like donating plasma to get it, come on in and we’ll hook you up. Also, don’t forget to ask about our FREE scantron card program: It’s good for 5 FREE scantron sheets every month!